DE/EN

Mag. Martin Reinisch

Attorney at Law, Partner

reinisch@brauneis.law

+43 1 532 12 10

Focus

  • Litigation

  • Corporate & Commercial, in particular trade marks and IP

Languages

German, English, French

Statements

  • "Intellectual property is a central plank of the business law practice at Brauneis and the man behind the success of this practice is Martin Reinisch, who leads with verve. He brings infinite wisdom acquired over years of practice and is absolutely in sync with his clients." (WTR 1000 2024)

  • "Martin Reinisch thinks outside of the box and works in a very goal-oriented manner." (Chambers Global 2024)

  • "Clients trust him with complex infringement and opposition proceedings, as well as trade mark portfolio management, counterfeit matters and design issues." (Chambers Global 2024)

  • "Martin Reinisch is our go-to person for IP and unfair competition matters in Austria. We appreciate his forward-thinking mindset and responsiveness. He proactively offers the best solutions for our clients." (Legal 500)

  • "He is a very good litigator. In addition to his knowledge of the law, I would trust him when it comes to the crunch and especially before court." (Chambers Global 2023)

  • "Martin Reinisch has a good sense for the commercial issues around a case." (Chambers Global 2023)

  • Clients see Reinisch as "a skilled and dedicated IP lawyer," with one stating: "He is very solution-oriented, competent and great to work with. I very much appreciate his farsightedness and rewarding tactical approach." (Chambers & Partners Global 2020)

  • „Product piracy specialists Brauneis Klauser Prändl Rechtsanwälte GmbH step up to the plate when it comes to trademark management and do so with care, quality and affordable prices. Captain of the ship Martin Reinisch is a seasoned litigator; recent work includes representing Moët Hennessy Österreich GmbH in protecting the famous Dom Perignon champagne against two imitators and handling trademark infringement and anti-counterfeiting work for cosmetic producer Shiseido.” (WTR 1000)

  • Martin Reinisch represents clients in trade mark litigation and opposition proceedings, and assists with trade mark portfolio management. He also advised LIFE+ on unfair competition matters and is appreciated by sources, who state: "He quickly and efficiently finds a custom-tailored solution." (Chambers & Partners Global 2019)

  • “Martin Reinisch deserves to be ranked highly. He is a likeable lawyer with incredible trademark knowledge who renders valuable services.” (World Trademark Review 1000 2019 – The World’s Leading Trademark Professionals)

  • Martin Reinisch is well respected for his IP litigation practice, where he assists clients with contentious trade mark, design and copyright issues. A client reports that his "responsiveness is excellent," adding that "he is great at considering the strategic approach to issues." (Chambers & Partners Global 2018)

  • Martin Reinisch recently proved to be the game-changer when he successfully represented Earth Wind & Fire in a high-stakes infringement suit. Brauneis Klauser & Prändl’s high-flying attorney also hit the headlines through his victory for Bacardi. (WTR 1000, 2016)

  • Brauneis Klauser Prändl Rechtsanwälte focuses on areas such as trade mark infringement, portfolio management, anti-counterfeiting, the protection of luxury brands and copyright. Martin Reinisch is the contact. (Legal 500, 2015)

  • Martin Reinisch is representing Bacardi at the European General Court regarding its ‘42 Below’ trade mark. Beauté Prestige International is a longstanding client. (Legal 500, 2015)

  • Martin Reinisch at Brauneis Klauser Prändl Rechtsanwälte is recommened for his „astute legal mind“ and „sophisticated practice“. (WWL 2015)

  • "Martin Reinisch has a good sense for the commercial issues around a case." (Chambers Global 2023)

  • "He is engaged, enthusiastic, empathetic, trustworthy and liked by everyone around him. I know that if I ever sent work his way, it would be in the safest of hands." (Chambers Global 2024)

Admission

Since 2002 as attorney-at-law

Career

Partner at Brauneis Attorneys at Law (formerly bkp) since 2007
2002-2006 Attorney at Dorda Brugger Jordis Rechtsanwälte GmbH
1997-1998 Stage at the European Court of Justice (ECJ), Luxembourg, Cabinet of Judge Dr. Peter Jann

Teaching and Lecturing

Various lectures in the fields of trademark and competition law

Education

1996 Mag.iur., University of Vienna

Memberships

International Trademark Association (INTA),
European Communities Trade Mark Association (ECTA),
MARQUES, Coalition against Piracy (CAPIP.EU)
Vienna Bar Association

Autor des Kapitels „Gewerblicher Rechtsschutz“ Petsche/Lager, Handbuch Vertriebsrecht, LexisNexis, Dezember 2016
Autor des österreichischen Teils von "Practicioner's Manual for Trademark Prosecution and Litigation in the EU" (Sweet & Maxwell, 2011)
"First Come, First Served" a Principle in Domain Law with Exceptions: Austrian Labour Market Service (AMS) v. AMS Automotives and Industries GmbH World Internet Law Report, March 2003, Volume 4, Issue 3 (Mitautor)

Markenstreit um Earth Wind & Fire, Die Presse 2015/07/09
Nokia/Philips, Urteilsanmerkung zu EuGH in verb. Rs C-446/09 und C-495/09, ÖBl 2012
Fälschungen: Beschlagnahme erleichtert, Der Standard, 2011 (Mitautor)
Merchandising Reloaded, Wirtschaftsblatt 2011
Markenverletzung: Auch Mitbewerber können klagen, Der Standard, 2011
Verkauf "unverkäuflicher" Parfum-Tester ist unzulässig, Der Standard, 2010
Unvollständig, irreführend, verboten: Wenn Werbung Kinder verlockt, Die Presse, 2008 (Mitautor)
Maßnahmen eines Markeninhabers gegen eine im Durchfuhr MS für ihn markengeschützte, im Empfangsstaat aber nicht markengeschützte Ware, Urteilsanmerkung zu EuGH in Rs C-281/05 Montex Holdings Ltd/Diesel SpA, ÖBl 2007
Folge der Aquafresh-E; Freispruch des „Importeurs“ aufgrund einer Nichtigkeitsbeschwerde zur Wahrung des Gesetzes, Urteilsanmerkung zu OGH in 13 Os 39/06v Canon IV., ÖBl 2007
Produktpiraterie, Caléidoscope 3/2006, Magazin der Französisch-österreichischen Handelskammer, CCFA
Höchstgericht erleichtert Durchfuhr von Markenwaren, Der Standard/Wirtschaft & Recht 2006
Der letzte Weg des falschen Versace, Kurier 2005
Neue Infos zu aktuellen Wettbewerbsrechtsfragen, Format 33/2004
Brüssel sagt aggressivem Marketing den Kampf an, Wirtschaftsblatt 2003
OGH entscheidet in Medien-Wettbewerb, medianet 2003
EU-Richtlinie gegen Nötigung, Horizont 2003
Miese Qualität, Wettbewerbsrecht, Wiener Zeitung 2003
Verklebt, verpackt, versandfertig, Industriemagazin 2002
Zur Erforderlichkeit des Umpackens von Arzneimitteln, Urteilsanmerkung zu EuGH in Rs C-443/99 Merck Sharp & Dohme und Rs C-143/00 Boehringer Ingelheim e.a., ecolex 2002

Neue EU-Markenverordnung: Der Umfang mancher Unionsmarken muss bis September präzisiert werden (↠ Artikel auf derstandard.at)

Legal News, April 2016
Neuerungen durch die EU-Markenreform Legal News, March 2016
EARTH WIND & FIRE vs THE EARTH WIND & FIRE EXPERIENCE featuring the Al McKay All Stars Legal News, June 2015 (Mitautor)
Kampf den Piraten! – Die neue EU Produktpiraterieverordnung Legal News, March 2014
Das europäische Gemeinschaftspatent naht! Legal News, February 2013
EuGH: IP-Verletzungen bei Transitwaren Legal News, February 2012 (Mitautor)
Internet-Werbeplattform "Adwords" - Wer haftet für Markenrechtsverletzungen? Legal News, March/April 2010 (Mitautor)
Schutz Inhaber von Luxusmarken gegen Vertrieb durch Diskonter Legal News, May/June 2009
Neues zu den Informationspflichten im Fernabsatz Legal News, September/Oktober 2008 (Mitautor)
Die geplante UWG-Novelle 2007 Legal News, July/August 2007
Neu im Urheberrecht: Das Folgerecht - spätere Wertsteigerungen kommen nunmehr auch dem bildenden Künstler zugute Legal News, March/April 2006